For The Bold

The Insight: Our GCC youth (particularly Saudi youth) face a lot of hurdles that keep them from living fully engaged. But they have that urge in them. All it needs is a trigger to let it all out. And once it’s out, there is no going back, the only way is forward. The Idea: Doritos is the trigger for those unexpected full-on experiences. With its explosive bold taste, it will trigger off in you the urge to go beyond your bounds; it enables you to live life to its fullest.

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