The Diva
 
A good night’s sleep means beautiful dreams. But when mosquitoes disturb our sleep, our dreams can easily turn into nightmares. Based on this insight, the VAPE 12-hour protection radio ad narrates the glamorous life of a red-carpet diva envied by women and desired by men. She’s beautiful, ravishing and famous. As this amazing scenario rolls out, an annoying mosquito sound interrupts the narration…zzzzzzzzzz….And the scene becomes ironically embarrassing for our diva who tumbles and tears her dress while receiving her award! From Diva to Nada! The mosquito turned the ultimate dream into the worst nightmare! But with VAPE 12-hour protection, we say: Keep Dreaming.
The Legend
 
A good night’s sleep means beautiful dreams. But when mosquitoes disturb our sleep, our dreams can easily turn into nightmares. Based on this insight, the VAPE 12-hour protection radio ad narrates the extraordinary life of a legend who has it all: wealth, power, talent and charisma. A life that every man dreams of. As this amazing scenario rolls out, an annoying mosquito sound interrupts the narration…zzzzzzzzzz….And the scene becomes ironically embarrassing for our guy who goes from hero to zero in an unexpected twist of events! The mosquito turned the ultimate dream into the worst nightmare! But with VAPE 12-hour protection, we say: Keep Dreaming
Advertising Agency: Impact BBDO, Beirut
Client: Food & Drug Corporation
Brand: Vape Mosquito Mat
Cheif Creative Officer: Walid Kanaan
General Manager: Karim Khouri
Creative Director: Moe Sarhi
Assocaite Creative Director: Shafiq Alam
Copywriter: Shafiq Alam, Lynn Ramadan 
Senior Art Director: Wissam Chaar
Sound Studio: Eardrum, Australia
Director: Ralph van Dijk
Producer: Lesley Chambers
Sound Engineer: Abby Sie, Myles Lowe
Published: January 2015
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