Advertising Agency: Impact BBDO, Riyadh
Client: Mobily
Title: Short Talk
Year: 2008
Brief:
A refresher campaign for 7ala Prepaid Line Phase 2.
 
Insight:
Prepaid target audience are conscious of how much they spend on their calls.
 
Creative:
We played with this mindset of the Prepaid target market, where people tend to shorten their conversation or go straight to the point when talking on their mobile to save money
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