• ShortlistAward – Geneva ITU Telecom 2009

Advertising Agency: Impact BBDO, Riyadh
Client: Mobily
Title: Pampered
Year: 2008
Launch of an exclusive mobile postpaid line for the affluent of the society.
The target audience who have high social status, have this innate desire to be treated exclusively.
A campaign showing the protagonist getting special treatment in his “normal” daily routine. The name of the service is Raqi, which means “Elegant”
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