• Diploma Certificate - Cannes Lions 2008
• Silver Award - Dubai Lynx 2008
• Gold Award - Okaz
Brief:
Launch of 7ala Prepaid Line, which has the lowest calling rates.
 
Insight:
Prepaid target audience are conscious of how much they spend on their calls.
 
Creative:
We played with this mindset of the Prepaid target market, where people tend to talk fast when talking on their mobile to save money.
Advertising Agency: Impact BBDO, Riyadh
Client: Mobily
Title: Fast Talk
Creative Director: Moe Sarhi
Copywriter: Ghandi Mouhtar
Art Director: Moe Sarhi
Account Supervisor: Irfan Fatmi, Mohamad Jabri
Production Company: City Films, Lebanon
Executive Producer: Joyce Hadife
Director: Marc Hadife
Director of Photography: Laurent Bares
Sound Design: Philip Khayat
Post Production: VTR
Year: 2008
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