Mobily - Chase

Chasing girls and trying to exchange numbers is something that happens every day on the streets of Saudi Arabia. "7awwel" A push to talk service from Mobily, just made the boys hunt these girls faster and easier :-)

Advertising Agency: Impact BBDO, Riyadh
Client: Mobily
Title: Chase
Year: 2007
Brief:
Launch Mobily Hawwel service (Push-To-Talk), which enables a subscriber to use a voice communication with a multiple number of other subscribers.
 
Insight:
Chasing girls and trying to exchange numbers is something that happens every day on the streets of Saudi Arabia.
 
Creative:
Again a bold & daring ad, done in such a way, that it was whole heartedly embraced by the Saudi market.
The whole look & feel of the ad is youth oriented & we have used the slang of the youth to connect with them.
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