Mirinda Pineapple Launch

THE MISSION Launch Mirinda’s new pineapple flavor in MENA. THE INSIGHT Tweens tend to be emotional, over sensitive and rebellious. They aspire to live the life of older people and sometimes they over do it! Their attitude sometimes put them in trouble with others whether from their age group or older generations… THE IDEA The idea is based on the above insight and building on tweens awkward moments. Mirinda pineapple helps them to save the moment and turn the awkwardness into tropical fun. THE PINEAPPLE DANCE :)

Advertising Agency: Impact BBDO Jeddah
Client: Pepsi Co.
Brand: Mirinda Pineapple
Creative Director: Moe Sarhi
Associate Creative Director: Shafiq Alam
Senior Art Director: Wissam Chaar
Copywriters: Lynn Ramadan / Noor Hassanein
Regional Account Director: Samer Khansa
Account Director: Jad Rabahi
Production Company: Beirut Works, Lebanon
Executive Producer: Corinne Sanan
Producer: Julie Debbas
Director: Andre Chammas
Editor: Sebastien Leclerc
Post Production: Pixelmob
Published: August 2014
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