Jeddah Ghair Festival 2012

"Boredom" is one of the major issues in Saudi Arabia. It leads people to do extremely weird things. This campaign highlights this issue in a very funny way. The campaign became the talk of the town and created a buzz over social media.

Teaser Campaign
Revealer Campaign
Agency: Promoaction DDB, Jeddah
Client: Jeddah Chamber of Commerce
Creative Director: Mohamad Sarhi, Amar Hasan
Copywriter: Amar Hasan
Senior Art Director: Shafiqul Alam
Art Director: Ibrahim Matter
Photographer: Daryl Patni
Year: 2012
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