Diet Pepsi - Cutout

A cutout in the shape of the Diet Pepsi can at the back cover of the magazine. Implying that it's so light that it just flew away like a balloon.

A cutout in the shape of the Diet Pepsi can at the back cover of the magazine. Implying that it's so light that it just flew away like a balloon.
Agency: Impact BBDO, Jeddah
Client: Diet Pepsi
Title: Cutout
Year: 2002
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