Concept:
Begin A New Story
 
Insight:
When people come back from a holiday, they have lots of interesting and inspiring stories to tell. But in the day to day life, their stories are negative and boring or simply they have nothing to say.
 
Solution:
Launching Bay La Sun is a beginning of a new story that will change the lives of so many people in Saudi Arabia. And every experience at Bay La Sun could be a story on its own.
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