7up Squeeze

Sometimes, one faces moments he wishes he could avoid if some sort of divine intervention interfered or if he was suddenly struck with super powers. But since such incidents will never happen, one needs 7up Squeeze to overcome the stress of any situation by coming up with a cool solution. This campaign highlights the role of 7up Squeeze in turning high-pressure situations occurring during dinner into relaxed ones.

Gotta Eat
Making of
Advertising Agency: Impact BBDO, Jeddah
Client: Pepsi Co.
Creative Director: Moe Sarhi
Associate Creative Director: Shafiq Alam
Copywriter: Lynn Ramadan
Regional Account Director: Samer Khanas
Senior Account Manager: Nazih Hajj
Published: August 2013
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